Sex work: Marketing your business on social media

As far as business goes, marketing is essential to achieving your goals, and is what ultimately determines success.

If you’re looking to boost your professional adult career, using social media will help to promote your brand and sell your escorting services.

According to Statista, nearly 50% of us use social media. So with over 3 billion users worldwide, it’s a surefire way to reach potential clients. 

• What is social media marketing?
• Benefits of social media marketing for sex workers
• Social media marketing tips for your escorting business
• Start marketing on social media

Want to attract new clients? Read these essential tips on how to successfully market your escorting services on social media, and why it’s important for your business.

 

What is social media marketing?

Social media marketing involves creating content to promote your business or products and services on social media platforms. 

The purpose of this activity is to connect with your target audience (or clients in this case) to build your brand, increase sales, and drive more people to your website, profile or social platforms.

The most popular social media platforms that businesses use are Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube and Snapchat.

Benefits of social media marketing for sex workers

Apart from social networks being a cost-effective resource that can generate immense exposure for your sex work brand, there are many other benefits of using it to market your business. Here’s a list of some main advantages:

• Increase brand awareness – Let people know that you, the brand, exists. The more people that are aware of your business/services, the more recognition it will get. As mentioned prior, there are billions of people that use social media, so more people are guaranteed to come across your social content and engage with it, such as comment, like, share and repost.
• Generate leads and boost conversions – This means the success of gaining clientele. When you promote your sex services on social media, and appeal to the right audience, they can potentially turn into paying clients. Remember, you’re advertising to those who have shown their interest by choosing to engage with you on the social platform, so you already have the upper hand.
• Form relationships with clients – If you want to build loyal clients and keep them coming back for more, building a rapport with them and staying in contact is the way to go. You can interact with them on your posts, respond to their queries, or even ask them questions to ignite interesting topics of conversation.
• Learn from competitors – You can spy on your competition and see what they are doing. Monitoring their social media tactics, the services they’re promoting, or their level of interaction with followers is a beneficial way to steal good ideas that could potentially work for you.

Social media marketing tips for your escorting business

Create profiles on social media platforms

First and foremost, you need to create social media accounts before you can market your business on these platforms. 

But before rushing to create profiles on all the channels, it’s important to understand your target market to establish which platforms will work best for you.

For example, where does your ideal client hang out online or what social channels are they using? According to Business News Daily, The Pew Research Centre reported that 72% of 50-60 years olds use Facebook, so if your average clients are typically in this category, marketing on this platform might be a good idea. 

Facebook is still the largest social networking platform social networking platform with nearly 1.5 billion daily active users, so a high percentage of your target audience is likely to have a presence here.

Once you’ve learned what social platforms are most beneficial for you, make sure you form a presence on them to maximise your reach and get as many clients to your services as possible.

Know what you want to achieve

Once you’ve got your social accounts set up, you should avoid just blindly posting random content. 

Instead, you need to define what you want to achieve beforehand so you know what type of content to create that will help you to accomplish it. 

Here are a few goals you may be looking to achieve through your social media marketing:

• Build brand awareness
• Generate new clients
• Engage with clients
• More traffic to your adult profile/website
• Grow revenue
• Build a community around your adult brand

Once you decide the purpose of your social media work, it will be easier to create relevant content for your target audience.

The result? More business.

 

Promote the right content

When it comes to social media, the same way every platform caters to different audiences, the type of content you put out will too. 

Firstly, you must only promote content that is related or complements your business or services. But you must also think about the form of the content and which platform is best suited for it.

Instagram, for instance, is an entirely visual platform that is most suited for posting high-quality imagery or videos whereas Twitter, on the other hand, relies on primarily short-form text.

Note that video content can also have a big impact on social media. According to Sproutsocial, 58% of consumers prefer visual content which includes graphics, images and produced videos. As well as YouTube, almost all social platforms allow you to upload this type of content. You can use sexy video clips to tempt and tease your audience to click on your adult platform profile.

Tip: Remember to always lead your audience to your escorting profile page with a link to promote your services.

 

Be consistent and post regularly

Just like any other business, dedicated time and consistency keeps potential clients engaged, which means work on your social media needs to be put in on a daily basis.

Now that you have social media accounts, they need to be active. Profiles that are barely used look irrelevant, so posting content reminds your followers that your brand exists. 

Think about it: If you stumble upon a page and see that the most recent post was four weeks ago, would you follow the page? It is pointless following someone or a brand that doesn’t post content; after all, that’s what social media is about. 

It’s important to keep your current followers engaged by posting relevant content that will appear on their homepages and timelines, as it’s quite unlikely they will go to your page to see if you’ve posted or not, especially if they are following other sex workers who are grabbing their attention on social.

Bear in mind that how frequent you post depends on the social platform. As a general rule of thumb, a few posts a day will do as you don’t want to overwhelm or bombard your followers. However, platforms like Twitter allow more scope for more content, due to the immediacy and fast-paced nature of this platform.

Plan and schedule your content

When your business starts to grow more from marketing your business, you’re going to be a lot busier. 

Keeping up with social media every day can be time consuming and distracting when working on other areas of work, such as webcam modelling or escorting. 

Make some time for planning, creating and scheduling social media content for the following week so you’re organised. 

If you want to you can also use calendar reminders on your phone to prompt you to post, or tools like TweetDeck allows you to schedule content ahead of time. 

Find out what works best for you and corresponds with your work diary.

 

Analyse the success of your content

Social media has built-in analytics to track your posts. It’s important to analyse your social media activity so you can find out what content works and what doesn’t work. 

There’s no point repeatedly putting up content that your followers are not engaging with – too much of this can cause them to become uninterested and unfollow your social media pages. 

On Twitter, for example, you can find out your total impressions, likes and engagements, and the number of clicks.

If you find that these metrics are very low, then perhaps you need to rethink your strategy or the type of content you’re posting. 

Take the time to understand how these metrics can help your business and what they are telling you. 

If you’re serious about promoting your escorting business on social media, a great tip is to set up a spreadsheet containing your key metrics and track your progress on a weekly basis. 

That way, you’ll have an overview of everything that is going on.

 

Start marketing on social media

With billions of people using social media, it’s not hard to see why so many people or businesses are using these channels to promote their services.

Now that you know how to market your escorting business on social media, you can start growing your business as soon as possible. 

It may seem a little daunting at first if you have never done this before, but it’s pretty straightforward and it’ll get easier once you’ve got your head around it.

All you need to do is start thinking about your social media strategy: this simply involves establishing your ideal clients and where to find them, your business goals and what you hope to achieve from marketing on social media.

For more information on how to build your escort brand, click here.