From March 2025, mandatory Identity Verification (IDV) will go live for all UK advertisers in adult categories. This is an important change designed to ensure compliance with the Online Safety Act and to create a safer online space for everyone. Here’s everything you need to know to prepare for IDV.
What is mandatory IDV?
IDV requires advertisers to verify their identity and prove they are 18 years of age or older. This involves two key steps:
- Providing a government-issued identity document (e.g., passport or driving licence).
- Submitting a live photo (biometric face scan), which will be matched to the ID document.
IDV will be carried out through YOTI, a trusted third-party platform with over 14 million users globally. Your identity will not be shown your advert and will be processed securely and privately, in compliance with our Privacy Policy.
Why is this happening?
The Online Safety Act is a new law that protects children and adults online, placing responsibilities on online platforms including Vivastreet. On 17 March 2025, elements of the new law will come into effect, requiring us to verify that all advertisers in our adult categories are aged 18 or over.
If you’d like to know more about the Online Safety Act you can find more information here.
How to complete your ID verification
Completing your IDV is quick and straightforward. Here’s how:
- Log into your Vivastreet account.
- Navigate to the IDV section in your account settings or follow the prompts in the advert posting flow.
- Follow the steps to:
- Upload a government-issued ID document.
- Take a live photo for biometric matching.
- Submit your details through YOTI.
Once verified, you will be notified, and you can resume posting ads as usual.
Find the detailed step-by-step instructions on how to IDV here.
FAQs
What happens to my personal data?
We understand that privacy is a significant concern for many users. That’s why ID verification is handled by YOTI, a trusted third-party platform with millions of users worldwide. All ID verification is undertaken securely, and your data will only be processed in compliance with our Privacy Policy.
What if I’m unable to verify my ID?
If you encounter any issues, please contact our Customer Service team for assistance. We’re here to help you through the process.
Which categories need to be ID verified?
At this time, IDV is mandatory for all advertisers in all adult categories.
Why do I need to be ID verified?
We’ve put together an explainer on why it’s important to be ID verified.
How we’re supporting you
We understand that changes like these can feel disruptive. That’s why we are committed to making this transition as seamless as possible by:
- Giving you plenty of advanced notice.
- Providing clear and simple guidance to help you through the process.
- Ensuring your privacy with a trusted third-party platform, YOTI.
Stay updated
We will share further updates through our blog and communications channels, including prompts in the posting flow and account section. Be sure to check your inbox and our website for more information as we approach the March deadline.
