Winter is an interesting time for sex workers. It can either be non-stop or eerily quiet – with no in-between.
If you want to beat the winter blues and ensure your calendar is steaming hot, you’re in the right place. In this blog, we’re exploring strategies sex workers can use to guarantee clients and views in the cold season.
Whether you’re a webcammer or an escort, you’ll find a few helpful tips to boost your business plan.
Let’s go.
Most businesses are busy in the run-up to Christmas, and once the festive season is over, January is often one of the quietest months of the year.
But what about sex workers?
There are busy and slow periods in sex work. However, they don’t follow the exact same patterns as other businesses. Plus, there are variations within the industry, depending on your sex work niche and client base.
For some, winter can actually be a busy season, as the nights are darker and longer. Many assume this to be a key reason for more bookings or views in winter.
However, some escorts see a drop in bookings in the New Year, as most clients spend lots of money around Christmas and simply don’t have disposable income in January.
It’s always good to be busy and to have a steady income. So, even if you have a nice portion of bookings or lots of views, you might want to implement marketing strategies to guarantee the good vibes continue throughout the season.
Without further ado, here are some of the tips and tricks sex workers can use to prepare for winter.
The best time to start marketing is yesterday – so if you haven’t already started, this is your reminder to invest in some promotions.
As a sex worker, marketing often includes:
The best way to market yourself as a freelancer is to identify gaps in the market, and use these to your advantage.
For example, if you have a unique look or notice a niche that doesn’t have much competition, make the most of it. Include it in your branding and make it clear in your online presence. This way, you’ll stand out to clients, especially when they’re flooded with thousands of providers looking for work in the winter.
Next, you should look at trends or popular services.
Like fashion, certain sex work services and styles go in and out of trend. Even if you don’t fit into the latest style, it’s good to be aware of what’s happening in the industry.
If there’s an uptick in domme content, you might want to add some keywords to your profile to catch more search attention. You don’t have to be a hardcore dominatrix, even a few soft domme videos might earn you some extra attention.
However, never push yourself to do trends that make you uncomfortable. At the end of the day, you must focus on what you enjoy, as this will yield the best results!
The winter might be dark, but it’s full of festive joy – and these celebrations aren’t just for family and friends. Why not add a few Halloween or Christmas services to your business?
Escorts can offer Halloween bookings that include spooky fancy dress roleplay. Or you can experiment with cosy girlfriend experience offers for the Christmas season. Nothing beats cuddling up when it’s cold out, especially if the session ends with a steamy session under the sheets.
If you’re a webcammer or OnlyFans content creator, you can implement the same idea into your online business.
For example, an exclusive photoset or video for Christmas will make clients want to buy, as it’s a limited edition. You can add extra anticipation if you tease clients for a week or two before launch!
Likewise, streamers can hold saucy webcam events on Halloween or during the festive Christmas period. While many clients will be busy with holiday events, you’d be surprised by how many people are online during winter. If you can, make the most of these numbers.
Unfortunately, there’s more of a chance of getting a common cold in the winter. A cold sounds survivable, until you wake up with a stuffy nose and no energy. You’ll have to kiss those hard-earned bookings and clients goodbye until you’re well again!
So, as the temperature drops, you need to be levelling-up your health routine.
Eat well, exercise enough, and get high-quality sleep are the three non-negotiables for a productive winter season.
This is extra important if you’re a professional dancer, as you’ll need to be feeling your best to put on saucy shows every night. Keep yourself healthy to earn those tips – especially when the clubs fill up in the festive season!
Even if you market yourself every day and offer seasonal discounts, there’s still no guarantee your books will be 100% full.
Alongside the tips above, you must also set aside some savings for winter. Calculate your approximate monthly expenses, and if you can, keep them separate to ensure you can get through the months without financial stress.
Saving money and staying on top of your accounting is vital as a self-employed sex worker.
Learn more about managing your money here or check out some sex work-friendly accountancy services.
If your winter season seems like it might be quiet, it’s natural to feel a bit uneasy. But don’t worry – it doesn’t have to be that way! By focusing on your business now, you can breeze through the coldest months like a pro.
Hopefully, the tips above have inspired you to take action. Want to keep researching? We’re here to help.
Read more sex work advice and guides on the Vivastreet blog.
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